Marketing is an important element in business. Many companies succeed and fail on their marketing campaign thus emphasis is given on this aspect. In today's Internet-savvy world, sites use marketing strategies to win customers. A good example is with poker sites. There are those that have special sections that can be accessed by new members through a promotional code. Absolute code poker promotional strategies are therefore used to get these new members. Once they have become members, these players can then go on and battle other members of the site. They can either play for real money or just virtual credits which are used for fun site items. These poker sites rely on the word of mouth from their members as another important marketing strategy. Thus, they ensure that all their members are satisfied with their services. Getting new members will strengthen the site’s hold on the lucrative online gaming share.